Join us for a deep dive into product management and strategy with experts from the Moroccan tech scene. We explore what defines a product, the keys to building a winning product, the importance of a living strategy, and why a product mindset is crucial for success. Learn from real-world examples and get actionable advice.

Hosted by: Sanaa Harmach

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Notes:

00:00:00 - Intro: What is Product Strategy?

00:02:18 - Guest Introductions: Meet the Experts

00:07:42 - From Developer to Product: A Personal Journey

00:10:06 - What is a Product vs. a Feature?

00:15:26 - Is a Service a Product?

00:16:44 - Project vs. Product Mindset

00:20:16 - The Role of Support in the Product Experience

00:22:31 - The Importance of Team Incentives & Alignment

00:25:26 - How to Define a “Winning” Product (Product-Market Fit)

00:26:51 - Case Study: Why Uber Struggled and Careem Succeeded in Morocco

00:29:11 - The Goal is to Invalidate, Not Force an Idea

00:32:32 - The “3 Whys” Framework for Product Ideas

00:34:07 - Common Pitfall: Targeting Everyone

00:37:22 - A Product is a Continuous Promise

00:40:00 - Why Continuous Iteration is Your Best Defense

00:45:27 - Product Strategy as a “Calculated Bet”

00:47:20 - Why Team Ownership is Crucial for Success

00:54:50 - Empowering Your Team: Executor vs. Owner

01:04:10 - Is Product Strategy a Living Document?

01:08:12 - How Often Should You Revisit Your Strategy?

01:12:22 - Strategy vs. Roadmap: What’s the Difference?

01:18:07 - How to Avoid “Analysis Paralysis”

01:24:45 - The Danger of Over-Planning

01:35:45 - Q&A: “I Built an App But Can’t Find Users. What’s Next?”

01:49:04 - How to Find Your First Users (Without a Big Budget)

01:58:31 - Building a Community & The Power of Early Adopters

02:08:32 - Final Advice for Aspiring Product Managers

02:19:13 - Recommended Books & Resources

02:28:36 - Closing Thoughts

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