Join us for a deep dive into product management and strategy with experts from the Moroccan tech scene. We explore what defines a product, the keys to building a winning product, the importance of a living strategy, and why a product mindset is crucial for success. Learn from real-world examples and get actionable advice.
Notes:
00:00:00 - Intro: What is Product Strategy?
00:02:18 - Guest Introductions: Meet the Experts
00:07:42 - From Developer to Product: A Personal Journey
00:10:06 - What is a Product vs. a Feature?
00:15:26 - Is a Service a Product?
00:16:44 - Project vs. Product Mindset
00:20:16 - The Role of Support in the Product Experience
00:22:31 - The Importance of Team Incentives & Alignment
00:25:26 - How to Define a “Winning” Product (Product-Market Fit)
00:26:51 - Case Study: Why Uber Struggled and Careem Succeeded in Morocco
00:29:11 - The Goal is to Invalidate, Not Force an Idea
00:32:32 - The “3 Whys” Framework for Product Ideas
00:34:07 - Common Pitfall: Targeting Everyone
00:37:22 - A Product is a Continuous Promise
00:40:00 - Why Continuous Iteration is Your Best Defense
00:45:27 - Product Strategy as a “Calculated Bet”
00:47:20 - Why Team Ownership is Crucial for Success
00:54:50 - Empowering Your Team: Executor vs. Owner
01:04:10 - Is Product Strategy a Living Document?
01:08:12 - How Often Should You Revisit Your Strategy?
01:12:22 - Strategy vs. Roadmap: What’s the Difference?
01:18:07 - How to Avoid “Analysis Paralysis”
01:24:45 - The Danger of Over-Planning
01:35:45 - Q&A: “I Built an App But Can’t Find Users. What’s Next?”
01:49:04 - How to Find Your First Users (Without a Big Budget)
01:58:31 - Building a Community & The Power of Early Adopters
02:08:32 - Final Advice for Aspiring Product Managers
02:19:13 - Recommended Books & Resources
02:28:36 - Closing Thoughts